Cookie plug cookies11/29/2023 Owning several Marley’s Smoke Shop locations, Virani is not new to running a business but is new to this type of concept. If lemonade isn’t a guest’s preferred drink, purple milk served in a baby bottle can help wash down the sweet treats. In true hip-hop fashion, the purple lemonade is served double cupped. Phatties aren’t the only thing far from cookie cutter at the new cookie shop, with beverage options, such as the Purple Drank, which is Cookie Plug’s signature purple lemonade. The phatties also come in four keto options like “Kitt” (chocolate chip), “Bart” (peanut butter chocolate), “Black Magic” (chocolate) and “Calvin” (snickerdoodle). Guests with a more intense sweet tooth can try the “Iced Up” option, which is two cookies of your choosing with vanilla ice cream in the middle. “It will be a different assortment of flavors, so you can kind of pick and choose which one is more your style.” “There’s two different colored tubes,” store manager Megan Trois said. Each tube pack comes with miniature versions of six flavors. With each cookie 4 inches in diameter and 1 inch thick, guests can opt for the Plug Poppers, which includes all flavors in one single pack. “It’s like the perfect cookie.”ĭespite the names being inspired by cannabis strains, all cookies at Cookie Plug are THC and CBD free.Įach cookie sells for $5, or guests can get sacks, such as the doughp sack (four cookies for $20), a half sack (seven cookies for $30) or the fat sack (12 cookies for $40). “They’re crispy on the outside, gooey in the middle,” Virani said. Other flavors include Pixie Junkie (sugar cookie), Firecracker (s’mores) and the OG (chocolate chip). The very next day, Virani called Cookie Plug’s corporate number and set up a meeting to open a franchise.Ī dozen flavors of the cookies, known as phatties, are offered, such as Pink Elephant (strawberry cheesecake), Snooperdoodle (snickerdoodle), Purple Haze (purple velvet) and Bam Bam (fruit cereal). I always wanted to do a business with you.’” He said, ‘I would like to do something like this one day. “He said, ‘I’m going to review them for you right now,’” Virani said of his brother. Virani discovered the franchise when his brother visited California. You have all the other cookie shops, all great cookie shops, but we’re just different.” “What really drew me in is I’m a huge fan of hip-hop, like old school hip-hop,” owner and Atlanta-native Sean Virani said. The California-based franchise hosted its grand opening Saturday at 12377 S. Including the franchise fee, the initial investment for a Cookie Plug location ranges from $94,450 to $158,300.As freshly baked cookie concepts continue to open in the Southwest Florida market, Cookie Plug offers a unique experience inspired by graffiti, street art and hip-hop culture. It's seeking franchise partners who are passionate about the brand and its culture. I can't think of having a better fit than partnering with a true legend in LL COOL J."įounded in 2019, Cookie Plug is inspired by graffiti, street art and hip-hop culture. Cookie Plug is a celebration of hip hop, rap and street art. "I knew right away that they were the perfect team to help scale the Cookie Plug brand. "When I first met Kevin and LL to share some cookies, their faces lit up when they bit into them," Cookie Plug CEO Chris Wyland said in the release. Together we are destined to be the G.O.A.T of this cookie game."Ĭookie Plug plans to continue its expansion across North America with 50 franchise shops set to open in 2023, and has 295 franchise locations under development agreement in its first year of franchising. Kevin Davis is a seasoned vet in the franchise business and LL is going to help us knockout the competition. "This partnership with LL COOL J and Kevin Davis is going to make Cookie Plug bigger and deffer. "It's something like a phenomenon," Cookie Plug Founder Erik Martinez said in the release. Cookie Plug understands the power of our movement, and together, we're blending outstanding treats with the energy and creativity that defines hip-hop."ĭavis, of Phenomenal Cookies, has opened nearly 200 fast-food restaurants including Dunkin Donuts, Papa John's Pizza, Popeyes Louisiana Kitchen, Subway and over 80 Phenix Salon Suites nationwide. "We're bringing you a flavor experience that's not just about cookies - it's about celebrating the essence of hip-hop culture. "I'm very excited to announce my partnership with Cookie Plug," LL COOL J said in a company press release. Hip-hop icon LL COOL J has a new gig - cookies- thanks to a 60-unit deal he signed with Cookie Plug and multi-unit franchisee Kevin Davis to open the California-based brand in several markets, including Los Angeles, Orlando, New Jersey and Texas.
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